Working as an entrenched extension of our clients’ marketing teams, we deliver a high return on investment. Our experienced strategic counsel and results-oriented execution offers the right service at the right time. From initial positioning for startups to the strategy and program management behind company and product launches, we provide solid PR program support and results that steadily build our clients’ reputation, value and success.
• Strategic Messaging
GGC dissects your messages from the inside out. We identify compelling buying motives. We red-flag potential media and analyst concerns. We check and cross check for competitive soft spots. Then we develop, articulate, test and adjust your messages—each one designed expressly for market-driven communication, flawlessly executed and written in the Language of Success.™
• Category Creation & Positioning
As skilled practitioners of the art of differentiation, we compare and contrast your market positioning against the competition. The result is a unique market space only you can claim. Then we zealously promote your distinctiveness, solidifying your selling propositions while mercilessly defending against counterfeit claims.
• Market Education
By vetting your value proposition and securing third party validation, GGC brings your story to market with spot-free clarity and striking creativity. We quickly and effectively influence and educate key industry gatekeepers, decision makers and stakeholders.
From press releases, to contributed articles, case studies, and technical white papers, GGC’s writing capabilities are second to none.
• Thought Leadership
Is achieving market visibility enough to remain competitive? By positioning your executive staff as respected industry authorities and sources of forward-looking market trends, you keep your company in the enviable position of steering the direction of industry. GGC helps identify and amplify those strategic points of view to increase your company’s sphere of influence and drive valuation.